Everything You Need to Know About Attending The Today Show Live

If you’re planning a trip to New York City, attending a live taping of The Today Show at Rockefeller Center Plaza is an unforgettable experience to add to your itinerary. Fans flock to the Plaza to catch a glimpse of their favorite hosts—Savannah Guthrie, Hoda Kotb, or Al Roker—and maybe even land a spot on national TV. Whether it’s your first time or you’re looking to maximize your chances of being featured, this guide has everything you need to know to make the most of your morning at The Today Show. Learn more about planning a trip to NYC in our Broadway Travel Guide

Arrive Early

The show goes live at 7:00 a.m., but to secure a good spot along the barricades, you’ll need to be there much earlier. Aim to arrive by 6:00 a.m. at the latest—5:30 a.m. is even better. Remember, the Plaza operates on a first-come, first-served basis, and outdoor segments are typically filmed during the show’s second hour (8:00 a.m.–9:00 a.m.).

Bathroom Prep is Key

Before you leave, use the restroom (maybe even twice). While there are restrooms at Rockefeller Center, re-entering the Plaza after leaving for a break is a hassle, and you might lose your hard-earned spot.

Dress Warmly and Appropriately

The show films outdoors, rain or shine, so be prepared for the weather. Layer up if it’s chilly, and don’t forget an umbrella or poncho for rainy days. Want to increase your chances of being noticed on TV? Consider wearing festive costumes or matching outfits with your group, especially if you’re celebrating something special like a birthday or anniversary. But keep it family-friendly—skimpy attire won’t win you any points with the crowd (or the cameras).

Check the Schedule

Some mornings, the hosts may not step outside, particularly on heavy news days. Before heading out, check The Today Show website for updates on special events or performances happening on the Plaza.

Wear Comfortable Shoes

Standing for hours can take its toll, so opt for footwear that will keep you comfortable while you wait and enjoy the show.

Be Polite and Follow the Rules

Everyone’s there to have a great time, so be respectful of those around you. Loud or disruptive behavior won’t be tolerated, and Plaza security may ask you to leave if you cross the line. Even if you don’t end up on TV, the experience is still worth it!

Record the Show

If you’re trying to catch yourself on TV, let your friends and family know to tune in, and set your DVR to record the broadcast. Even a quick camera pan of the crowd can make your morning feel extra special.

Enjoy the Moment

This is a unique NYC experience—soak it in! Whether you’re waving to the cameras, cheering on a live performance, or simply enjoying the excitement of the morning news, take a moment to appreciate being part of The Today Show.

Attending The Today Show live is a quintessential New York experience that’s both fun and memorable. With a little preparation and a positive attitude, you’ll have a morning to remember—whether or not you make it onto the screen. So set your alarm, grab your coffee, and head to Rockefeller Plaza for your moment in the spotlight!

Have you ever been to The Today Show? Share your experience in the comments!